04.21.08
Hosting a Successful Open House for Your Colorado Springs Real Estate
Wahoo! What a great weekend. I hosted an open house yesterday at 7386 Grashio Drive in Colorado Springs. I met 14 groups of people who are thinking of moving. This is an outstanding turnout for what we normally see. One main reason this attracted so many viewers is because of the very visible sign placement (off of busy Woodmen Rd). Another reason is because of the make up of the neighborhood. Falcon Estates is in the Briargate MLS area. The District 20 schools are award winning. In addition, Falcon Estates is right in the middle of all of the growth, but the people who live there are on 1/2 acre to 1 acre lots. They have a serene oasis in the middle of the city.
We presented the open house on Sunday between 12pm-3pm. This is a time when traffic count in higher. It’s also better than Saturdays (IMHO) because people are using the day to relax and spend time doing things they enjoy (like visiting open houses). My theory is that Saturdays are for soccer games, shopping, house work, etc.
I made sure that all curtains/blinds were open so the house was bright and sunny. Because it was a gorgeous day, I also opened some of the windows to air it out (especially since the house was built in the 60s and doesn’t smell like new construction).
Finally, I greeted each guest and requested they sign in. This allows me to give a brief introduction to the home (even and clean hot water heat, one acre lot, crawl space for extra storage)…anything that they may not notice during their brief visit. If you are a homeowner and won’t be present for the open house, you may consider providing a small handout or little cards placed near saleable features (ie; “Gas fireplace!”). It’s often the little things that really encourage someone to act.
Open houses don’t sell a home as effectively as other marketing activities. However, they are useful for many reasons. Most of the time, you are going to get solid, honest feedback from the visitors. You may also take note of places where they focus their attention (which can help you beef up the other marketing). And, yes, you may even procure an offer. With the current Colorado Springs real estate market, the more hooks you have in the water the better chance you have of snagging a live one.
Colorado Senior Living Communities and Retirement Homes » Blog Archive » Hosting a Successful Open House for Your Colorado Springs Real Estate said,
April 22, 2008 at 2:27 pm
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